Head of Events and PartnershipsCurating world-class motorsport events and luxury automotive experiences
An events, marketing and partnerships professional with experience across motorsport, automotive and luxury sectors.
I specialise in delivering high-quality events, VIP hospitality, brand activations and content-led campaigns.
Deep expertise in racing events, track days, and high-octane automotive experiences
Premium hospitality standards for VIP clients and high-profile brand activations
Creating lasting relationships between brands, venues, and audiences
From luxury automotive partnerships to high-octane motorsport events, each project represents a commitment to excellence and unforgettable experiences.
BMW Park Lane × The Chesterfield Mayfair
Established an exclusive partnership between BMW Park Lane and The Chesterfield Mayfair as part of the Park Lane Rewards programme, delivering luxury experiences for valued customers.
BMW Park Lane × Walk the Walk
Provided MoonWalk with a fleet of MINIs on hand throughout the event, delivering refreshments and support to participants and crew across the walking route.
BMW Park Lane × Walk the Walk
Supplied MoonWalk London with four stunning vehicles including the all-new MINI Countryman, featuring eye-catching MoonWalk graphics showcased at key points throughout the walking route.
BMW Park Lane × The Grove
Curated exclusive test drive events at The Grove, bringing fleets of the latest and most sought-after BMW and MINI vehicles for guests to experience, complemented by afternoon tea.
BMW Park Lane × Goodwood
Established a valued partnership delivering three exclusive track days per year for Park Lane's most valued customers at the iconic Goodwood Motor Circuit.
BMW Park Lane × Trey Niven
Partnered with Trey Niven on a special golf-focused content series at The Grove Golf Course, covering the basics of getting into golf and finding the perfect car to suit all equipment needs.
Exclusive Mayfair Content Shoot
Orchestrated an exclusive content shoot through the streets of Mayfair with two of BMW's most coveted M4 CSL models, capturing stunning visuals for brand campaigns.
Showroom Launch Event
Delivered the showroom launch event for the all-new MINI Cooper Hatch and MINI Countryman, introducing the next generation of MINI to Park Lane customers.
Showroom Launch Event
Executed the prestigious showroom launch for the BMW XM Red Label, BMW's most powerful M car ever produced, creating an unforgettable reveal experience.
First-of-its-Kind Showcase
Pioneered a groundbreaking event at the flagship showroom, completely transforming the space in partnership with Imran from Evolve Automotive to showcase an extraordinary fleet of historic and cutting-edge vehicles.
Corporate Hospitality Experience
Hosted Lenovo's corporate team building sessions, delivering high-octane driving experiences that fostered team bonding and created lasting memories.
Promotional Influencer Event
Delivered an exciting promotional influencer event for Topicals, creating engaging content opportunities and memorable brand experiences on track.
Partnership Event
Collaborated with Monster Energy on a high-energy partnership event, aligning the adrenaline of motorsport with one of the world's leading energy drink brands.
Ariel Atom & Jordan F1 Demonstrations
Took the Ariel Atom and historic Jordan Formula 1 car to Offset Cornwall, delivering thrilling demonstrations throughout the event that captivated audiences.
Jordan F1 Car Demonstrations
Ran the iconic Jordan Formula 1 car during demonstrations across both days of the Masters Historic event at Brands Hatch, showcasing F1 heritage to motorsport enthusiasts.
Ariel Atom Experience
Delivered exhilarating Ariel Atom track day experiences at the home of British motorsport, Silverstone Circuit.
2024 & 2025 Participation
Represented Drift Limits at The British Motor Show across 2024 and 2025, engaging with thousands of automotive enthusiasts and showcasing our unique experiences.
Track Testing Day
Coordinated Caterham track testing day, providing lightweight sports car enthusiasts with the ultimate driving experience.
F1 Driver Collaboration
Collaborated with Formula 1 driver Ollie Bearman, creating authentic content that resonates with motorsport fans worldwide.
Motorsport Talent
Partnered with Thomas Bearman on motorsport-focused content and brand collaborations.
Sam Thompson & Pete Wicks
Collaborated with Sam Thompson and Pete Wicks from the hit Staying Relevant Podcast, bringing automotive experiences to their massive audience.
Automotive Content Creators
Partnered with Anarchy Garage for high-octane automotive content creation and brand collaborations.
Entertainment Duo
Worked with viral entertainment duo Woody and Kleiny, creating engaging automotive content for their millions of followers.
TV Presenter Collaboration
Collaborated with TV presenter Danni Menzies on automotive lifestyle content and brand experiences.
Creative Collaboration
Partnered with Altego on creative content projects, pushing the boundaries of automotive storytelling.
Major Entertainment Partnership
Collaborated with Disney and Marvel on their Thunderbolts campaign, bringing together the worlds of motorsport and blockbuster entertainment.
New Experience Launch
Created launch content and experiences for the Yamaha Buggy, introducing a new off-road adventure to the Drift Limits experience portfolio.
Track Experience Launch
Launched the Porsche 911 Cup Car experience, bringing genuine motorsport machinery to track day enthusiasts.
GT Racing Experience
Introduced the McLaren 570S GT4 to the experience lineup, offering guests the chance to drive genuine GT racing machinery.
Specialized capabilities honed through years of delivering exceptional experiences in motorsport, luxury automotive, and high-profile events.
A track record of excellence across motorsport, luxury automotive, and world-class events. Each role has fueled the next chapter.
Helping create unforgettable experiences for guests while maximising the potential of the venue. Handling everything from planning and executing events to managing venue hire bookings. Overseeing the entire event process, from initial enquiry to seamless execution.
Planning and execution of various events, managing relationships with external partners, coordinating logistics, communicating with stakeholders.
Planning and execution of various events, managing relationships with external partners.
Leadership in communications strategy and execution.
Managed digital marketing campaigns and social media presence.
Apprenticeship covering e-commerce and business administration.
Ready to bring your vision to life? Whether it's a high-profile motorsport event, luxury automotive partnership, or VIP hospitality experience.
View my complete professional history, recommendations, and connect for future opportunities.
Have a specific project in mind? Reach out directly and let's discuss the details.